Event planning is a powerful tool for businesses. Moreover, event planning helps in the development of businesses. This broad concept includes many specific formats. Business events are an integral part of the company’s life, including forums, exhibitions, presentations, business meetings, promotions, conferences, seminars, trainings, etc. An important factor is the fact that this activity allows you to work closely with civil society and rely on the support of state structures and local governments. Additionally, you need to know event planning methods. Without event planning, your event will be unorganized, as everything needs to have a plan.

Event planning for a conference

It is no secret that business is done not between companies, but between people. In any case, it is the human factor that plays a fundamental role. Therefore, participation in the organization of youth forums, festivals and competitions for students, schoolchildren, the organization of thematic events for older people, participation in holding celebrations will have a positive impact on the promotion of the company, its awareness, and help in building relationships with local communities and business partners. government representatives. Conducting seminars, trainings, conferences for company employees, business partners allows solving tasks such as team building, improving the quality of internal employee communications, unlocking the potential of each participant in the training, and ultimately leads to the promotion of products, the company’s brand, expansion, and development business.

Businesses or individuals always face problems in event planning. That’s why we want to discuss with you event planning tips. In this article you will learn more about event planning.

Budget for event planning

Recent studies have shown that the demand for meetings and events is growing. At the same time, according to other studies, experts predict that reducing the budget for events will be the biggest problem they will face in 2020.

Each event organizer knows that the size of the budget greatly influences the organization of events. A small budget can make the event organizer think creatively and outside the box, but it can also mean that you have to choose between the ideal place and the one that is available to you within the budget.

So, what should the event organizer do?

Here are some strategies to prove your ROI and plan your budget for your event.

  • Do research

As they say, knowledge is power. Find out what is happening with the budgets of other departments; Does a company cutting an event budget spend more on other things? Also, get an idea of what is happening in the industry. Do other event organizers face the same budget problems as you? Is an increase in demand for events expected? Knowing what to expect will give you more leverage at the negotiating table.

  • Focus on your strengths

Many event organizers have recently been under heavy pressure, and it can be difficult to juggle with all the tasks that need to be done. To maintain concentration, determine the team’s strengths, as well as any tasks that must be transferred or eliminated.

Venue for the event

Finding the right place for the event is perhaps the most difficult task of any event organizer. According to a recent survey in which about 500 professionals from our industry participated, the event site is the most expensive part of the budget allocated to it. Since the place for an event is always expensive, but always very significant, it will be useful for the organizers to learn the basic rules by which to look for it.

  • Decide on goals

Whether you are planning a conference, an exhibition or just a meeting, it is important to always keep in mind the main goal of this event. With the help of your event, will participants have to learn something, or get acquainted with useful people, or learn about a new product? The answer to this question will help you choose a place that will be consonant with the goals that you set for yourself.

The results you want to achieve need support from the site itself. If one of your goals is to make a clear statement about the sponsor, then a place where a sponsor stand can be placed next to the welcome zone will be the most successful.

Ticketing for event

There are ways to significantly save on selling tickets to events and make life easier for yourself and for customers. The most common way to sell tickets today, especially in the entertainment sector: online or offline ticket office. It is important to remember that traditional cash desks assume the cost of printing paper tickets and deducting commissions, reaching up to 15%, to intermediary cash registers. At the same time, event managers have a better alternative – online services for organizing ticket sales. They allow you to use for this purpose your own site, groups in social networks and many other resources that your target audience reads. Partnership with them is not free, but it can be cheaper than cooperation with intermediary cash registers. In addition, you can agree on barter: place on the page of the community most suitable to you a widget with a registration form for the event and pay for tickets in exchange for an advertising banner on your website or publication in your group on social networks.

Features of event ticketing software

Over the past two years, the growth in sales of electronic tickets to events in the market as a whole amounted to more than 400%. This was facilitated by the emergence of several services that allow organizers to sell on the Internet in real-time. In this article, we will tell you how they differ from each other, and which one is best for you. Modern life is focused on simplicity. Everyone wants to live easier: make purchases using mobile applications, pay for services via the Internet, work in cloud services, etc. This has not bypassed the event industry, each organizer seeks to automate the process of buying and selling e-tickets, using dedicated sites and online services.

When an event organizer is looking for the ticketing software, it is important to find ticketing software with the best features. About those features, we will talk more in the next paragraph.


To allocate event budget and start selling tickets for the event, event organizers need to know the pricing. If the service fee is affordable, then event organizers can allocate more money to the venue and other important things.

Direct payments

One of the most crucial features for event organizers is a direct payment. For instance, you are organizing an event. Do you want to get your money instantly or after some period of time? For sure, getting money instantly is the most convenient way.

24/7 support

You have a question about ticketing software and want an answer immediately? Then you can address your question in online chat. Do not want to wait several hours to get a reply? Then look for a ticketing software with 24/7 support.

Seat-based allocation

When you are planning an event, you need to think about the customers too. Event planning is more efficient when ticketing software has seat-based allocation. Let me explain what seat-based allocation means. It provides event customers with the choice to choose their seats by themselves.

Ultimately, event planning tips are the key features of success. Event organizers and managers while preparing any event need to rely upon some plan. To plan an event of any type, event organizer needs to estimate budget, find a fitting venue and find the suitable ticketing software.

Ready? Then setup your ticket and start selling!

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