Now that quarantines are steadily being lifted across the U.S., companies want to gain lost ground through events that can bring their customers back. They are looking again to tap the advantages of online event management system. Many of them were using the app prior to the crisis. According to Mordor Intelligence, the event management software market was poised to reach a market value of $14.94 billion by the year 2025.
However, because every dollar counts, and events planners want to know that their investment will pay off in the long run. The low-touch economy might also have changed the rules of the game. They ask themselves, “How will this new normal transform the industry, its audience, as well as the various types of event management I am handling?”
The advantages and disadvantages of using event management software solutions
With those reasons mentioned above, the search for the top event management software is on the top of their business recovery list. Here is a short guide showing the advantage and disadvantage of event management system:
Pros of Leading Event Management Software Solutions
Pro #1: Ticketing made easy
The customers who are raring to enjoy themselves in a concert after months of seclusion will want to gain access to it easily, efficiently, and online. The event management software makes the ticketing process actually fun and attractive. You can customize your landing pages, fill them with all the information that your customer needs, and brighten them up with eye-catching images that will promise them a good time.
In these days of social distancing, ticketing pages can also guide your customers where they can seat themselves during the event. Its seat map can show the distance of their preferred seat to that of the nearest concert attendee. That would assure them of their safety and give them more confidence in attending your event.
Pro #2: Direct payments
A stream of revenue and paying customers are what all businesses need right now. The usual practice of paying a vendor weeks or months after activation can actually cripple your enterprise. Dollars infusing your treasury through credit cards, cash payments, and mobile services can keep you afloat in these trying times.
Event management solutions help you in this matter. As soon as an event attendee or partner pays through the system, the software will channel the amount to your account. You have the option of setting the collection date. Money can be transferred immediately after payment (which is preferred these days), or days or weeks after.
Pro #3: Ability to serve all types of events
As emphasized by these tips for event planning, an event will rise and fall on the strength of its management team. Organization, which anticipates every need and responds to it accordingly, is key to its success. Flexible event management software solutions can support your efforts.
They have been designed to serve the various types of events you might put up this year, and for the ones to come. Concerts and shows are just the tip of the iceberg. You might want to hold corporate meetings for your entire personnel; training classes and workshops for your workforce; exhibitions and trade shows to promote your brand to your target publics; or even trips to museums and other destination spots to treat your very important clients. A state-of-the-art, dynamic event management software solution can assist in your scheduling, ticket pricing, reward system, tour guidance, and seat allocations.
Cons of Leading Event Management Software Solutions
Con #1: Lack of design options
This is where some event management solutions excel more than others. Some just offer the basic landing pages with minimal design options. The overall result looks like a quickly done corporate website that does not provide the spark that your event promises to give. The number of pages, tools, and images you can put and use are very limited.
If this event management software does not excite you, it will not excite your audience. Look for others that will give you more bang for your buck.
Con #2: Inability to integrate with your business
Some event management solutions are not able to integrate seamlessly with your existing IT infrastructure. You are forced to buy any more features, stretching a thin budget.
Second, the software cannot match your growth. However, it must be flexible in order to help you accomplish the goals you have set for that particular event. The purpose of event management system must be aligned with your own purpose.
Research by the Event MB Studio Team shows that organizers have three top priorities in doing events: networking (82%), learning (71%), and entertainment (38%). Can the event management software you are considering help you fulfill any of these goals at any given time? Or can it also achieve at least two out of these three in a single event, if that is what you need at that point? If not, look for another brand.
Do you need event management software?
There are pros and cons in deploying an event management software, but the advantages outweigh the disadvantages. An advanced, customizable solution will neutralize or even remove the limitations. In the long run, it can help you connect with your customers and even build a stronger community out of that connection.